I’ve had a couple post about trying to sort out online service and what is worth paying attention to. I was happy to sit in on part of Alexandra Samuel‘s session at Northern Voice. In discussing, Coping with Social Media Alexandra hit some of the same things I had been struggling with.

There is just so many ways to contribute, participate and listen over social technology that you really have to pick your spots and, if you really want to drink from the fire hose, have a process in place to handle what will flow back in your direction.

Between the home centred pattern of Amusing Ourselves to Death and the work based Myth of Multitasking there is a real danger of technology reversing all the ‘productivity’ gains that we have supposedly reaped over the last decade. You could almost say that technology is eating its’ own (Long) tail.

From a personal point of view you really need to decide what it important and dump the rest. I’ve been fingered for missing important messages because they got piled under hundreds of lesser bits of noise. With a little technology, I’ve managed to get my inbox and RSS feeds down to a manageable, double-digit, daily traffic count.

The other key has been to get the tools align with a purpose. As a presenter, I’ve always tried to put my focus on who the audience is. What I haven’t done until recently is have my technology set up to provide information for the different situations when I prepared to receive content. That includes setting up different email accounts and use a small (but >1) set of tools for each type of content such as RSS, twitter, and Facebook.

In the end, it is a matter of all things in moderation. I’ve cut my social networks in half this year. Sometimes more isn’t better, it’s just more.

Social Network DTM* list

  • Yelp
  • Friendfeed
  • BrightKite
  • Ning
  • Yammer
  • Google Buzz (kinda dead on arrival actually)
  • Google Wave
  • Digg
  • Reddit
  • Lastfm

*- Dead to Me

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