This was recently posted by D’Arcy Norman and I couldn’t agree more.
For the first time since I can remember, I’m not running any analytics packages on either of my blogs. I’d been running either SiteMeter, or Google Analytics, or WordPress.com Stats, or Piwik, since (almost?) day 1. I’d sworn off third party analytics apps recently, because I don’t think it’s a good idea for me to be feeding companies with detailed information about everyone that comes through my sites
I turned off Google Analytics on my sites a couple of months ago. If I really need to look there are basic stats available from my hosting provider but I find I’m not looking at those either. Unless you are “monetizing” your blog with Ads and referrals there is little purpose in keeping that kind of track of your viewership. It is interesting to be sure, but unless you are actually engaging in conversation with those that come to your site – what does it really matter if you have a ‘profile’ of who they are.
It used to be the case, that there would be some influential blogs and you would go to that site and engage in a comment tread, maybe someone would host a discussion board on something really interesting. But now that seems to be a really rare event. Discssion forums are pretty much dead except for the software support sites and the Facebook Wall. If you want to reply to something someone else you put it up on your own blog and go from there. Peer-to-Peer communication – as it were.
Which is kinda what I did right here….