With that in mind, here are my three F’s
FEEDS – you need a syndication, transmission, stream of consciousness that people can latch onto. Provide some thoughts that people can look at. This could be Twitter, an RSS feed, or even a series of emails if that is what it takes to reach your audience.
FOCUS – Provide a platform for the community to engage with your content. At this point it could be a blog, but more likely it is a common platform (Facebook, Flickr, Google Groups) that is not seen as being ‘owned’ by an individual.
FEEDBACK – The community must see its influence fold back into the content. What’s the use of contributing if it has no effect. This can includes comments in blogs, voicemails played in a podcast, or collaborative content like a Wiki.