They say that there is no such thing as bad publicity. That may be true but at a certain point you need to ask yourself if your promoting or parody-ing.
The recent Olympics in Vancouver brought a lot of publicity to Canada, British Columbia, and Vancouver. The Olympic ceremonies tended to feed the common stereotypes that the world had for Canada. The problem is that it was Canada that was presenting that view of itself.
That basically gives permission for others to do the same thing.
In Victoria, we recently hosted NBC’s Today Show. They flew to Victoria on the floatplane from Vancouver, went to the Empress for Tea, and then ate some fish and chips. Now I hope, as many local businesses do, that this will mean more tourists and dollars for the local economy.
Yet it just bugs the hell out of me.
The Myth: They get on the nice little floatplane and make some cute little jokes about whether a little old plane like that is safe or not
The Reality: The Twin Otter flown by Westcoast Air is a Canadian designed legendary airplane. It would have been nice if they had managed to plug the local Victoria business, Viking Air, that recently put them back in production. They secured orders from all over the world – including the US Army’s Parachute team, so they are probably a pretty good little airplane.
The Myth: Tea at the Empress, a classic taste of England here in Victoria.
The Reality: While that ‘a little bit of Britain’ got a few tourists in the 60s, 70s, and 80s we really have moved on. The Empress is still an icon on the inner harbour but the Grand Pacific, Laurel Point, and Delta’s Ocean Point hold up pretty well themselves. And High Tea may be a nice treat we have dozens of coffee houses that really represent the local culture much better.
The Myth: A spot of fish and chips. Again the ‘Bit of Britain’ view takes front and centre.
The Reality: Fish and Chips is on the menu in many spots and I was glad to see Red Fish, Blue Fish in the spotlight. But really, the massive number of choices around town for the foody crowd deserve a little better. The fact that the annual ‘Dine Around‘ event was on at the same time would have been a nice mention as well. We probably have more good Sushi places than good Fish and Chip shops. And don’t even get me started on the gastropubs, and microbrews…..
So how could they have gotten a better view of Victoria, well:
- Tourism Victoria (home of the Dine Around Stay in Town)
- Attractions Victoria (home of “Be A Tourist in Your own Hometown)
- Eat Magazine (with the list of winners for Exceptional Eats)
Just saying ….