In a previous entry I mentioned an audio book (lecture actually) with David Weinberger. Well a new piece of work crossed my vision this week, thanks to Leo Laporte’s column in Enterprise (formerly Small Business Canada) magazine – I guess they figured with the Star Trek show of the same name getting cancelled the word could be ‘repurposed’ – but I digress
In Leo’s article he lists 5 tech trends he sees as key for 2005. Number 5 is the ‘New Net Customer’, his recommended reading is “The Cluetrain Manifesto” by Chris Locke, Doc Searls, and David Weinberger. While the book has much value in itself, the major piece of news is the entire book is available online for free.
The inital theme quotes
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”
So to add this free book to the growing list of publicly availble (I will avoid free) materials, including sources like Wikipedia.
The reason I have avoided free is due to the fact that most of these public works are not, in fact, free. They are available to all under one license or another. A powerful example of this type of content can be seen in the Creative Commons licensing program.
Creative Commons recognizes use from the ‘All rights reserved’ model to ‘Open Source’ but also includes options in between. The ‘tween’ options recognize various rights for people to reuse content under specific rules.